The Big Brush Blog | Treloar & Heisel Insurance Products for Dental Professionals

Corporate Dentistry Versus Private Practice: Which One is Right For You?

Posted on Apr 18, 2019 9:00:00 AM

A lot of decisions are made in the span of a dentist’s professional life. Sometimes they begin as early as choosing high school coursework. ...

What to Do if you're accused of malpractice

What Happens If You Get Accused of Malpractice?

Posted on Apr 16, 2019 9:30:00 AM

Malpractice lawsuits may happen to dentists no matter how careful they are in their practice and procedures. Unfortunately for dental professionals, ...

9 Ways to Help Protect Your Dental Practice

Posted on Apr 11, 2019 9:30:00 AM

Whether you’re just launching a private practice or you want to know that the insurance policies you currently have in place offer comprehensive ...

Why Permanent life insurance is so important

What is Permanent Life Insurance and Why It's Important

Posted on Apr 9, 2019 9:30:00 AM

Permanent life insurance may be especially well suited to individuals in need of long term protection. When suitable, it can be a valuable tool in ...

Delight Your Dental Patients With These Customer Service Tips

Posted on Apr 4, 2019 9:30:00 AM

Whether you’re looking to grow your practice, establish a reputation or are competing for patients in an area saturated with dental practices, ...

4 Ways Dentists Can Utilize YouTube to Help Grow Their Practice

Posted on Apr 4, 2019 9:30:00 AM

Video marketing may be becoming a bigger and more important part of the marketing landscape every day. Even small businesses, like dental practices, ...

7 Ways to Avoid an Injury at Work as a General Dentist

Posted on Apr 2, 2019 9:30:00 AM

Your patients may come to see you for a variety of reasons, both planned and unexpected. As a professional dedicated to relieving and preventing the ...

Content Marketing for Dentists: 4 Ways to Help Build an Audience Online

Posted on Apr 2, 2019 9:30:00 AM

Requiring little more than internet access and some time, content marketing may be a fairly simple way to help build your dental practice and ...

Social Media Contest Ideas for Your Dental Practice

Posted on Mar 28, 2019 9:30:00 AM

A contest hosted or promoted via social media may help you to grow your dental practice by exposing your brand to more friends and family of your ...

Setting up Yelp account for dental practice

How to Set Up a Yelp Account For Your Dental Practice

Posted on Mar 26, 2019 9:30:00 AM

Yelp may be a useful tool for growing your dental practice, but only if you’re actively utilizing it. Unlike marketing channels that require a lot of ...

What Does Disability Buy/Sell Insurance Cover?

Posted on Mar 21, 2019 9:30:00 AM

When an unexpected illness or injury affects one dentist’s ability to work, disability buy/sell Insurance may help facilitate the purchase of the ...

How Video Marketing May Help You Gain More Dental Patients

Posted on Mar 19, 2019 9:30:00 AM

Video marketing is an increasingly popular tool for content aimed at growing businesses, dental and medical practices included. Why? Video marketing ...

Promotional Items You May Want to Invest in for Your Dental Practice

Posted on Mar 14, 2019 9:30:00 AM

Promotional items or merchandise may help you to grow your practice through silent referrals and passive word of mouth marketing. While these types ...

Tips to Help Get More Leads for Your Dental Practice

Posted on Mar 12, 2019 9:30:00 AM

With so many possible ways to market your dental practice, it may be difficult to know where to begin. Generating leads is generally understood as a ...

What to Consider When Designing a Logo for Your Dental Practice

Posted on Mar 7, 2019 9:30:00 AM

If a picture says 1000 words, a logo may also need to say a lot about your brand without using many words at all. A new logo may represent a new ...

What Entity Malpractice Coverage is and Why it’s Important for Your Practice

Posted on Mar 5, 2019 9:30:00 AM

In the event of a malpractice lawsuit, your dental practice may be named and found liable for damages, even if you’re not. Entity malpractice ...

4 Reasons Why Data Breach Coverage may be Important for Dentists

Posted on Feb 28, 2019 9:30:00 AM

A data breach that puts the personal financial and medical records of your patients at risk may not be a large-scale cyber attack by criminals. ...

How Promotional Products Can Help Grow Your Dental Patient List

Posted on Feb 26, 2019 9:30:00 AM

Promotional products may be an effective form of word-of-mouth marketing that, ironically, may not require a single spoken word.

6 Things You Should Know About Workers’ Compensation

Posted on Feb 21, 2019 9:30:00 AM

As the owner of a dental practice, knowing more about workers’ compensation may help you to create a safer work environment with policies and ...

How to Use Your Disability Income Insurance

Posted on Feb 19, 2019 9:30:00 AM

Being a dental professional may be a rewarding and fulfilling career path for many, but it may include certain risks. For example, if you’re unable ...

Dentist office needs for starting your own practice-1

Maximizing Workspace in a Dental Office

Posted on Feb 14, 2019 9:30:00 AM

Whether you’ve just established your practice or are seeking to make the most of your current space, there may be ways to maximize both the office ...

Important Post-Graduation Job Considerations for Dentists

Posted on Feb 12, 2019 9:00:00 AM

If you’re close to graduating from dental school, you may be preparing for your board and clinical exams in order to obtain a license to practice. ...

Leveraging Twitter to Help Attract New Dental Patients and Keep Existing Ones

Posted on Feb 7, 2019 2:38:39 PM

As a practicing dentist, you may have a website for your practice. But are you taking full advantage of social media channels to keep in touch with ...

Marketing campaign strategies for dentists

How to Create a Marketing Strategy for Your Dental Practice

Posted on Feb 5, 2019 5:24:44 PM

Whether you have had your own practice for a while or are just starting out, an effective marketing strategy may be a useful tool for growing your ...

Tips for Successfully Training a Dental Assistant

Posted on Jan 31, 2019 9:30:00 AM

Successfully hiring, training and maintaining a dental practice staff may require research, experience and inevitably, some trial and error. Managing ...

3 Ways to Try to Build Dental Patient Trust

Posted on Jan 29, 2019 9:30:00 AM

Dental practices today may have a more difficult time establishing trust and lasting patient relationships than they ever have before. Largely ...

Choosing a Residency? Here Are Some Things to Consider

Posted on Jan 24, 2019 9:30:00 AM

Some new graduates may choose to forgo a dental residency, immediately starting their own general dentistry practice, joining an existing practice or ...

4 Helpful Tips For Applying For Dental School

Posted on Jan 22, 2019 9:30:00 AM

Applying for dental school may be high-stakes and anxiety-inducing. Thoroughly understanding the challenge of applying to dental school and different ...

Email marketing for dental professionals

Email Subject Lines That Will Delight Your Dental Patients

Posted on Jan 17, 2019 9:30:00 AM

While email marketing may be a very effective way of promoting your dental practice, crafting those emails and being confident in your efforts may be ...

7 Key Customer Service Tips to Help Keep Your Dental Patients Happy

Posted on Jan 15, 2019 9:30:00 AM

Like any business, dental practices may need to make focused efforts on their patient experience in order to ensure they’re delivering quality ...

Why Dentists should collaborate with other businesses

3 Reasons Why Your Dental Practice Should Collaborate with Other Businesses

Posted on Jan 10, 2019 9:30:00 AM

Thinking about partnering your dental practice with another non-competing small business in your community? There may be good reasons to consider it.

Types of Emails to make dental patients happy

5 Types of Emails Dentists Can Use to Help Keep Their Patients Happy

Posted on Jan 8, 2019 9:30:00 AM

Email marketing may be a very effective way to drive engagement for your dental practice and keep your patients happy. When used correctly, email may ...

Using Instagram to attract new dental patients

How Instagram can Help Draw in New Dental Patients

Posted on Jan 3, 2019 9:30:00 AM

In the world of social media, Instagram is a channel that focuses on creating and sharing images. Because of this seemingly narrow scope, it may be a ...

How Influencer Marketing can Help Attract New Dental Patients

Posted on Jan 1, 2019 9:30:00 AM

Influencer marketing may not have to be YouTube celebrities helping big brands to sell consumer goods. Even dentists may be able to grow their local ...

4 Variables that Affect Disability Income Insurance Premiums for Dentists

Posted on Dec 27, 2018 9:30:00 AM

Disability income insurance may be a way for dentists and other skilled professionals to help replace wages lost when an injury or illness affects ...

Filing claim for disability income insurance

Disability Income Insurance: Individual Policy Versus Group Policy

Posted on Dec 25, 2018 9:30:00 AM

After years of specialized education and training, you may have invested significantly in your career before it ever gets started. A long-term ...

Why a Dental Practice Needs Buyer Personas to Attract New Patients

Posted on Dec 20, 2018 9:30:00 AM

Not every new patient may be created equal. In fact, some may be much more valuable to your dental practice than others. Depending on your niche, ...

Personalized Content for Dental practice

4 Ways Personalized Content Can Help Keep Your Dental Patients Coming Back

Posted on Dec 18, 2018 9:30:00 AM

Consumers of all types may be getting bombarded by marketing all day, making it tough to get the attention of current or prospective patients. After ...

How Video Marketing Can Help Grow Your Dental Practice Patient List

Posted on Dec 13, 2018 9:30:00 AM

Video marketing may not only be a fairly easy and inexpensive way to market your dental practice, it may also soon be another essential part of basic ...

5 Time Management Tips for Busy Dental Students

Posted on Dec 11, 2018 9:30:00 AM

The years you spend in dental school may be some of the busiest of your life. From classes to training to labs, it might feel like there are never ...

Can't practice? How to Collect disability benefits as an Endodontist

Posted on Dec 11, 2018 9:30:00 AM

In the event that an injury or illness prevents you from being able to practice endodontics, disability income insurance benefits may help to ...

5 Marketing Tips for Dentists to Gain Patients Using Google Ads

Posted on Dec 6, 2018 9:30:00 AM

Google ads may help you to put yourself on the front page of local search results and in front of prospective patients sooner if you understand how ...

How to Get Testimonials from Your Dental Patients

Posted on Dec 4, 2018 9:30:00 AM

Asking for patient testimonials may not have to be as difficult or brazen as it may seem. In fact, social media and review-based websites have made ...

11 Tips For Running a Successful Dental Practice

Posted on Nov 29, 2018 9:30:00 AM

Finding success as a dental practice can be the result of a combination of factors, some directly related to dentistry and patient care, others more ...

Why Dentists Should Include Blogging in Their Marketing Strategy

Posted on Nov 27, 2018 9:30:00 AM

Blogging may serve as a cornerstone of a comprehensive marketing strategy for dental practices.

How Reputation Management May Help Grow Your Dental Practice

Posted on Nov 22, 2018 9:30:00 AM

Online reviews may impact your practice more than you realize. BrightLocal’s 2017 consumer review survey revealed that 97% of surveyed consumers had ...

Starting a New Dental Practice Checklist

Posted on Nov 20, 2018 9:30:00 AM

Beginning a dental practice may be a big endeavor.

Social media strategies for dental practice-1

Top Social Media Platforms Dentists Should be Using to Market their Practice

Posted on Nov 15, 2018 9:30:00 AM

From Facebook to Instagram to Twitter and beyond, there’s a multitude of social media channels businesses may get involved in. What may be more ...

Social media strategies for dental practice

5 Ways Dentists Can Utilize Social Media Marketing to Reach New Patients

Posted on Nov 13, 2018 9:30:00 AM

Before you spend money on marketing campaigns designed to attract new patients, consider the free opportunities provided by social media. They may be ...

Using facebook ads to grow your dental practice

6 Ways Facebook Ads Can Benefit Your Dental Practice

Posted on Nov 9, 2018 12:18:42 PM

According to the social media giant, 1.2 billion people use Facebook every day. When you’re ready to market your dental practice digitally with ...

Common Methods and Potentially Important Factors for Appraising Your Dental Practice

Posted on Oct 23, 2018 9:30:00 AM

One of the first steps to selling your dental practice is understanding what it’s worth. Unfortunately for the dental industry, there’s no standard ...

6 Tips to Help Successfully Sell Your Dental Practice

Posted on Oct 18, 2018 9:30:00 AM

The right exit strategy can make the sale of your practice smoother and more successful for everyone involved. Begin your preparations now, with ...

6 Ways to Help Avoid a Malpractice Lawsuit

Posted on Oct 16, 2018 9:30:00 AM

Not only can a malpractice lawsuit be detrimental to the career and income of an individual dental practitioner, it could threaten the reputation and ...

Private Dental Practices: Starting Versus Buying

Posted on Oct 11, 2018 9:30:00 AM

Whether to start a new practice or buy into an existing one can be a big decision for dental professionals who opt to go into own private practice.

filling out malpractice insurance paperwork

3 Questions You Should Ask Malpractice Insurance Providers

Posted on Oct 9, 2018 9:30:00 AM

In the event of a lawsuit, malpractice insurance coverage may provide medical and dental professionals with the insurance company’s experience, legal ...

disability income insurance vs workers compensation

The Differences Between Workers’ Compensation & Disability Income Insurance

Posted on Oct 4, 2018 9:56:19 AM

No matter how careful or prepared you are, work-related accidents or injuries could still happen in your practice. In fact, the healthcare industry ...

Looking at malpractice insurance policy for dentists

Malpractice Insurance Considerations for Dental Students

Posted on Oct 2, 2018 9:30:00 AM

The oral health and safety of every patient you’ll treat is in your hands. Not only does malpractice insurance, also called professional liability ...

How Email Marketing can Help Grow Your Dental Practice

Posted on Sep 27, 2018 9:30:00 AM

Among today’s modern marketing tools, email is still a strong contender for the most effective. Not only is this digital option targetable and ...

The Top 10 Highest-Paying States for General Dentists

Posted on Sep 25, 2018 9:30:00 AM

Not every state is equal when it comes to the earning potential of general dentists. For dentists in training, average incomes can be an important ...

dentist professional liability insurance

What Professional Liability Insurance Doesn’t Cover

Posted on Sep 20, 2018 9:00:00 AM

Professional liability insurance (also called malpractice insurance) could protect your practice and assets if you’re ever faced with a lawsuit over ...

Direct Mail Marketing for Dental Practices Tips

Posted on Sep 17, 2018 10:05:28 AM

For dental professionals, direct mail can still be a very effective tool for reaching business goals and growing your practice. The key to direct ...

why disability income insurance is important

6 Reasons Why Disability Income Insurance is So Important

Posted on Aug 20, 2018 9:30:00 AM

People with disabilities make up nearly 20% of the United States’ population. More specifically, 56 million Americans live with a disability. Of that ...

Applying for disability income insurance-1

5 Things You Should Know About Disability Income Insurance

Posted on Aug 15, 2018 10:08:48 AM

Few people would like to consider the likelihood that they may become disabled in a way that would prevent them from working, whether temporarily or ...

Filling out a disability income insurance application

What Is Involved In The Application Process For Disability Income Insurance?

Posted on Aug 2, 2018 9:30:00 AM

You’ve decided to make the responsible move of purchasing disability income insurance for yourself. This will make it easier for you to pay your ...

Riders: What Are They and How Do They Work?

Posted on Jul 31, 2018 11:53:00 AM

If you have done your reading about disability income insurance (or any other kind of insurance coverage), you’ve probably run across the term ...

Does a Dental Practice Need an Ideal Patient Type?

Posted on Jul 26, 2018 9:30:00 AM

You might wonder why your practice needs an ideal patient type. According to the Pareto Principle, 80% of your revenue is generated by 20% of your ...

Free Dental Screening Treloar and Heisel

8 Proven Methods for Building your Dental Practice Patient List with Community Outreach

Posted on Jul 25, 2018 11:15:25 AM

While patient referrals and search engine results can encourage new patients to visit your dental practice, engaging in community outreach can also ...

Get to know your riders: A guide to maximizing the efficiency of your disability income policy.

Posted on Mar 7, 2017 10:01:07 AM

If you’re in the market for disability income insurance, it’s time to get familiar with an important component of the policy: the “rider.” Consider ...

Risk management: Insurance needs for every stage of your career.

Posted on Feb 14, 2017 8:00:22 PM

Regardless of how your professional and personal life unfolds, you will have to manage your risk throughout your career. In this article, we will ...

Starting a practice? Here are some pointers on risk management.

Posted on Feb 1, 2017 5:00:45 AM

Starting a practice? Here are some pointers on risk management. Buying a practice, or starting one from the ground up is both exciting and fraught ...

The Dental Student's Guide to Applying for Disability Income Insurance

Posted on Jan 18, 2017 4:40:00 AM

Contributed by Christian Pearson, National Director of Dental Partnerships, Treloar & Heisel, Inc. In our work with dental students across the ...

Buying-Dental-Disability-Income-Insurance

First-time insurance buyer? Make sure to read this.

Posted on Jan 9, 2017 6:56:00 AM

First-time insurance buyer? Make sure to read this. Before you shop for insurance, shop for the right advisor. You’ve probably heard about how ...

Understanding Investment Returns

Posted on Oct 28, 2016 7:45:44 AM

Contributed by Joshua C. Miller, AIF®, Wealth Advisor - Treloar & Heisel Wealth Management At our firm, we find that once clients are settled into ...

Wondering what to do with student debt?

Posted on Oct 21, 2016 1:39:17 PM

Contributed by Shawn M. Johnson, ChFC®, CLU®, CLTC Vice President, Sales One of the most common questions we hear from students pursuing dental ...

A Primer on Dental Loans

Posted on Oct 14, 2016 4:00:51 PM

Debt is perhaps one of a dentist’s most lethal of financial weapons. Misuse it and there could be devastating consequences. Understanding its inner ...

Don’t Let Dental Student Debt...

Posted on Oct 7, 2016 4:00:47 AM

“How should I repay this dental student loan debt?” is the question I probably hear most often as I travel throughout the country to visit schools. I ...

Dental Retirement planning (Part 2 of 2)

Posted on Sep 30, 2016 3:09:18 PM

Contributed by Jeffrey E. Wherry, CFP®, ChFC®, AIF®: Managing Director, Wealth Management - Treloar & Heisel Wealth Management One of the worst ...

Retirement planning (Part 1 of 2)

Posted on Sep 23, 2016 3:05:15 PM

Perhaps you’ve started setting aside some money toward retirement in one or more different savings vehicles. Or maybe you’d like to save, but you ...

5 Things to look for if you’re in the market for a disability income insurance policy

Posted on Sep 16, 2016 1:42:43 AM

Do you really need it? Your ability to generate revenue is your greatest asset – if something were to happen to you, it would have a significant ...

Financial Matters

Posted on Sep 8, 2016 9:32:37 PM

In my work with dentists and residents in training, I am frequently approached by students who need help with creating a financial foundation. Most ...

Income-protection-insurance-for-dentists

The Question No One Wants To Answer: “What If I Die Or Become Disabled Today?”

Posted on Jun 24, 2016 1:49:35 AM

As we go through life and plan for our future, some of us develop a financial plan. This plan has many layers starting with a solid base. Part of ...

What Do I Do With All This Debt?

Posted on Jun 17, 2016 9:43:06 AM

One of the most common questions we hear from students pursuing dental training is: “What do I do with all this debt?” Specifically, they are ...

Commonly Overlooked Items In Business Owner Policies

Posted on Jun 10, 2016 9:48:19 AM

A business owner policy, frequently abbreviated to ‘BOP,’ is an insurance policy you would buy to protect your business from a wide variety of ...

Tax-smart Retirement Planning

Posted on Jun 3, 2016 9:53:01 AM

In our line of work, we find that when it comes to understanding their retirement planning options, people are confused by the differences between ...

Navigating the Dental Malpractice Maze

Posted on May 20, 2016 1:53:17 AM

The time to understand your malpractice insurance coverage is not during a lawsuit, when it’s too late to make any changes. Instead, it’s important ...

Professional Liability Insurance

Posted on May 13, 2016 1:55:00 AM

Professional liability insurance, in the medical and dental professions frequently called malpractice insurance, is an absolute necessity for your ...

Five things you should know about malpractice insurance

Posted on May 6, 2016 1:56:01 AM

Professional liability insurance (often referred to as malpractice insurance) should be purchased prior to seeing your first patient in private ...

Business Overhead Expense Insurance

Posted on Mar 25, 2016 2:11:29 AM

Today’s dental professional faces several problems when sickness or injury results in a total disability. Income ceases immediately but both personal ...

Dental-practice-business-overhead-insurance

Business Overhead Expense [BOE] Insurance

Posted on Mar 18, 2016 2:12:23 AM

What if you had an accident or an illness? What would happen to your practice? Your business expenses, including your employees’ salaries could go ...

Disability-Income-Insurance-for-Dentists

Buy/Sell Arrangements

Posted on Mar 11, 2016 1:14:11 AM

Your company may have life insurance to help protect the organization against adverse financial consequences that may result from a partner’s death. ...

Buy-Sell Agreement: Need, Funding and Types

Posted on Mar 4, 2016 1:15:04 AM

Buy-Sell agreements are contracts between between business owners for the purchase and sale of a practice in the event of death, disability or ...

A “Three-Account Cash Flow System” The Building Block of a Financial Plan

Posted on Feb 26, 2016 12:25:22 AM

Choose any consumer financial magazine and scan the table of contents. The majority of content often focuses on the same repetitive topics – the ...

Use a “Bucket Strategy” to Reduce Investment Fear

Posted on Feb 18, 2016 9:00:02 PM

Investing can be hard. The firm DALBAR publishes an annual study that measures inflows and outflows of mutual funds. Their findings suggest investors ...

What is Disability Income Insurance?

Posted on Feb 11, 2016 8:53:42 PM

Whether you’re in dental school or in residency you’ve more than likely had a presenter visit your program to speak about disability income ...

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